Outsiders Club

We support indigenous culture

Reflections recognises the ongoing living cultures of Australia’s First People and their unique cultural and spiritual relationships to place.

Our Reconciliation Action Plan (RAP)

In 2023, we launched our Reconciliation Action Plan (RAP) to ensure the interests of Indigenous people are protected, with tangible benefits for their communities.

The RAP focuses on developing opportunities for cultural expression and helping to protect cultural heritage. It’s also committed to delivering social, cultural and economic outcomes for Aboriginal communities.

The RAP includes cultural training for Reflections staff, participation in local community events, engagement of Aboriginal service providers, and exploring traditional land management practices.

Explore our Reconciliation Action Plan
“We must listen, learn, and respect, it can’t be just the ways that we would interpret looking after land - we have to go back to the Indigenous way to understand how to do so,”

Nick Baker - Reflections Holidays CEO

Getting started

As part of our Quadruple bottom line, Early initiatives of our cultural tourism program include commissioning large murals by an Aboriginal artist at Reflections’ Jimmys Beach.

Reflections will deliver its learnings to Crown Lands to help guide other Crown Land Managers to partner with Aboriginal people.

We can’t tell you how excited we are about that prospect, and we can’t wait to see how we can work together, one step at a time, on the road to Reconciliation.


Our Acknowledgement of Country

Acknowledging continuing connection to land, waters & culture

Reflections Holidays acknowledges the Traditional Owners and Custodians of the lands on which we live, work and play.

We value their cultures, identities and continuing connection to country, waters, kin and community.

We pay our respect to Elders past and present and are committed to building positive, sustainable relationships with local Aboriginal and Torres Strait Islander communities within NSW.

Explore the three other channels in our quadruple bottom line

new development
Economic Bottom Line
Explore Economic Bottom Line
playground Jimmys Beach
Social Bottom Line
Explore Social Bottom Line
inland parks
Environmental Bottom Line
Explore Cultural Bottom Line