Reconciliation Action Plan
Our vision for reconciliation
Our vision for reconciliation is where we genuinely walk alongside Aboriginal and Torres Strait Islander peoples, to listen, learn and create a shared understanding of their histories, knowledge, and vibrant cultures. Reflections Holidays will echo and promote this understanding by sharing cultural experiences with our holiday park guests, visitors and employees. And we will create opportunities to care for the country in ways that recognise and value the rich knowledge of Aboriginal and Torres Strait Islander peoples and contribute to their self- determination.
We operate on the lands of 12 Aboriginal Nations: Bundjalung, Yaegl, Gumbaynggirr, Birpai, Worimi, Awabakal, Darkinjung, Yuin, Kamilaroi, Wonnarua, Wiradjuri and Ngunawal.
Innovate RAP
Reflections Holidays continues its RAP journey with a genuine commitment to walk alongside Aboriginal and Torres Strait Islander peoples and to listen, learn and share their vibrant culture.
In late 2025, we launched our Innovate RAP with a focus on cultural place-making in our holiday parks, and through our partnerships with Local Aboriginal Land Councils and Aboriginal groups, we will continue to introduce more recognition of Aboriginal Nations and languages across our locations. This will include artwork, signage, community gathering spaces, and interactive cultural education opportunities to strengthen cultural identity.
Our Innovate RAP Artwork Story
Ngargan (dawn) signals a trail of bubbles breaking the surface of a small walar (rocky waterhole). The depth of the darkness not only protects what lies beneath but shrouds what can be seen.
A warm glow pierces through the ancient guulany (trees) flanking the walar. They have been here, watching for a long time. As with other guulany at other ponds, their leaves and limbs hum and mimic the songs and dances of our ancestors. At this very place, they watched. Many once gathered here to celebrate, but with each passing yirawulin (sunset), they slowly vanished.
The glow grows and gentle rays break through to glisten the ripples of the pool. A young warramba (turtle) cautiously surfaces. Now grown, so has their confidence to hide no more. No longer bound by below, they seek to explore above. The fresh morning air fills her lungs.
The guulany rejoice and sway and rustle with satisfaction of the warramaba’s presence, for she has not been seen for some time now. Will the ancestors follow?
About the artist
Although a contemporary artist, Nathan Peckham leans upon the teachings of his Elders and chains them to a rich mixture of modern media and methods to give life to his unique brand of artwork and design.
Nathan endeavours to reach his audience by showcasing the many facets of Australia’s rich indigenous culture and, in particular, the depth of the culture specific to the Dubbo region, which is his ancestral homeland.
For the future, Nathan strives to continue evolving his style and methods to ensure he stays on the cutting edge of contemporary Aboriginal art and design.
A promise is a promise
Reconciliation is not just about developing a plan – it’s a promise that we make as individuals and as an organisation… A commitment to broaden our thinking, to consider and seek out Aboriginal histories and to develop trusted relationships that create space for both Aboriginal cultures and Western cultures.
It’s about openness to new ways of being, doing and communicating. Not imposing, but inviting. Taking the time to build meaningful partnerships together.
Who we are
Reflections Holidays is the largest holiday park group in New South Wales, welcoming over 2 million visitors each year and caring for 40 holiday parks, campgrounds and unique accommodation, and 47 community reserves across the state.
We operate across 12 Aboriginal nations and 17 Local Aboriginal Land Council areas.
Reflections are dedicated to working and walking alongside four Registered Native Title Bodies to support native title claims across several of our parks and reserves.
We respect and acknowledge that for more than 60,000 years, Aboriginal and Torres Strait Islander peoples have been the traditional custodians of the land on which our parks and reserves are located.
Reflections are committed to the protection of Aboriginal cultural heritage values and sites of significance across our parks and reserves.
Tour guides with 65,000+ years experience
Reflections is proud to support Aboriginal-owned businesses to deliver amazing cultural experiences across NSW.
Walk, hike, or paddle alongside a local Aboriginal guide and see your holiday like never before, returning home with some unforgettable stories.
Reflections Holidays acknowledges the Traditional Owners and Custodians of the lands on which we live, work and play. We value their cultures, identities and continuing connection to country, waters, kin and community. We pay our respect to Elders past and present and are committed to building positive, sustainable relationships with local Aboriginal and Torres Strait Islander communities within NSW
Explore more
In 2023, we launched our first Reflections Reconciliation Action Plan (RAP). View the RAP here
Reflections is committed to walking alongside Aboriginal and Torres Strait Islander peoples. We welcome expressions of interest from Aboriginal and Torres Strait Islander-owned businesses.
Reflections are creating cultural spaces across our parks and reserves to showcase Aboriginal culture. Explore our cultural art trail at Jimmys Beach
Park improvements are part of our plan to boost investment to enhance guest experiences, showcase regional NSW and support local towns, businesses and economies.
A great team bringing a wealth of expertise, skills and knowledge in corporate governance, financial management, tourism, legal, environmental management and community engagement.
Meet the Steer Co, the team driving Reflections into the future.
We are proud of our people and our parks and even more so when their passion and dedication is recognised by the top industry accolades.