About us
Above all else, Mother Nature is at the heart of what we do. Our passion is to show Australians some of nature’s best spots in New South Wales, while doing our best to protect and preserve it.
Who we are
We're a profit-for-purpose business, the largest holiday park group in New South Wales and the only holiday park group in Australia that is a certified social enterprise .
We reinvest all profit straight back into the 41 holiday parks, unique accommodation and camping grounds that we operate in coastal and inland NSW.
We also care for 45 community reserves, spanning more than 9000 hectares on NSW Crown Land, on behalf of the people of NSW.
We operate on 12 First Nations and we are developing our second Reconciliation Action Plan under the framework of Reconciliation Australia.
We firmly believe that Life's Better Outside.
We are the only group of holiday parks that offers amazing day-visit destinations and which maintains public recreation reserves for communities to enjoy. As many of our parks are off the beaten track in gorgeous rural settings or wild coastal areas, we understand the importance of sustainable regional communities and support local economies across NSW.
ABN: 26 087 692 248
Our values
Grow together
When we work as a team, everyone benefits. We grow when our people, our places and our communities are at their best - teamwork helps us all grow and learn.
Say it, do it
We deliver on our promises - we are all as good as our word. We are solutions focussed.
Make a difference
In partnership with others, we achieve better outcomes. We believe everyone can make a difference in the lives of people, places and our planet.
Care deeply
We are genuine and demonstrate care for our customers, our communities, our people, our places and our world. We deliver to a high standard.
We have big plans
Our 2030 Strategic Plan has an exciting vision to significantly boost regional tourism and economies with improved facilities, innovative accommodation, expanded nature-based attractions, local Aboriginal experiences, and more food and beverage offerings for guests.
Our Reconciliation Action Plan
In 2023, Reflections launched their first Reconciliation Action plan, confirming their commitment to advance respect, relationships and opportunities, and contribute to more opportunities for Aboriginal and Torres Strait Islander peoples, now and for future generations.
Work with us
We care for 37 parks and 43 community Crown reserves throughout NSW, so there are a wealth of career opportunities. We are looking for people who love the outdoors and care deeply about creating great experiences for our guests, while caring for communities, culture and nature.
Explore more
We are pleased to share our FY23 Year In Review with you
A great team bringing a wealth of expertise, skills and knowledge in corporate governance, financial management, tourism, legal, environmental management and community engagement.
Meet the Steer Co, the team driving Reflections into the future.
We are proud of our people and our parks and even more so when their passion and dedication is recognised by the top industry accolades.
Park improvements are part of our plan to boost investment to enhance guest experiences, showcase regional NSW and support local towns, businesses and economies.
We partner with great local and community organisations to not only help develop communities but the land we are the caretakers for.