Social Impact
We are a business for good
Reflections is the only holiday park group in Australia that is a certified social enterprise and strives to partner with like-minded
organisations to support communities.
We believe that to be a good business we have to do business for good, helping businesses around us grow, too.
The growth and continued success of our business is inextricably linked with the prosperity of the local communities in which we operate.
We recognise and respect the unique character and values of these communities, and we are committed to building and maintaining trusted relationships with local communities and businesses, councils, government agencies and elected representatives.
Community is at the heart of what we do
Our purpose is to share nature’s playground with our guests in a way that gives back to communities.
What it all comes down to for us is community. Community is at the centre of our decision-making. Our staff are part of the unique and diverse communities we live and work on, and for which we care deeply.
We’re accountable and contactable because we are a part of communities everywhere we operate, and we’ll always put them first.
We support local business and communities
We don’t compete with local businesses, either. You won’t see us launching a restaurant or posh bar in our parks. Rather, we aim to attract nature lovers and travellers who plan day trips and overnight stays in our parks, which brings flow-on revenue for the hard-working, small businesses nearby.
We have recently partnered with the ATDW to bring local business listings to the fingertips of our guests, promoting local events, attractions, where to eat and drink, and local tours near our parks.
When we do capital works to improve our parks, it brings job opportunities for communities. Learn more about our new park developments.
The road to B Corp
It’s our aim to become the first accredited B Corp holiday park provider, generating $2.4m in economic value for NSW by 2030.
Achieving this means meeting pretty high standards of social and environmental performance – but we are up for that challenge.
What is social enterprise?
- Social Enterprises are businesses whose main purpose is the common good, helping community, improving community facilities and protecting the environment though sustainable goods and initiatives.
- Our purpose is to share nature’s playground with our guests in a way that gives back to communities.
- We are the only group of holiday parks that look after community parks and reserves for the people of NSW and for visitors to these amazing regions.
- We are a business for good, supporting other businesses within the social enterprise family and creating a positive impact.
