Reconciliation Action Plan
We acknowledge the Traditional Owners and Custodians of the lands on which we live, work and play, and their continuing connection to Country.
In 2023, we launched our first Reflections Reconciliation Action Plan (RAP). It explores how we will use our sphere of influence to advance respect, relationships and opportunities, contributing to more opportunities for Aboriginal and Torres Strait Islander peoples, now and for future generations.
We operate on the lands of 12 Aboriginal Nations: Bundjalung, Yaegl, Gumbaynggirr, Birpai, Worimi, Awabakal, Darkinjung, Yuin, Kamilaroi, Wonnarua, Wiradjuri and Ngunawal.
Artwork by Lauren Henry from the Yuin Nation on the NSW South Coast ©Leticia Anne Designs
Kangaroos can't move backwards - Artwork
Look closely at this stunning artwork by Lauren Henry, an artist from the Yuin Nation on the NSW South Coast, and you’ll notice kangaroo tracks. This is significant to Reflections Holidays, not only because we care for many nature reserves that are home to kangaroos, but because kangaroos can’t move backwards.
It’s a powerful symbol as we begin our journey towards reconciliation with Aboriginal and Torres Strait Islander peoples with our Reflect Reconciliation Action Plan (RAP); our commitment to continue to listen, learn and grow together.
Lauren Henry’s artwork represents Reflections Holidays’ commitment to reconciliation.
At the centre of the artwork is a yarning circle that represents Reflections Holidays. This yarning circle has two layers of people – Reflections’ employees and the Traditional Owners and Custodians of the land on which each park is located.
The two yarning circles on each side of the artwork represent the different Aboriginal and Torres Strait Islander communities. The connectivity between Reflections and communities represents a sharing of knowledge and community connection.
At the bottom of the artwork is Country. There are multiple layers to represent the different landscapes and locations where Reflections Holidays are located. The kangaroo tracks represent the wildlife of these areas, but also represent travel and journeying, acknowledging that people travel from all over to visit Reflections’ parks. Kangaroos cannot move backwards and are a representation of moving forward to learn and grow on their reconciliation journey.
A promise is a promise
Reconciliation is not just about developing a plan – it’s a promise that we make as individuals and as an organisation… A commitment to broaden our thinking, to consider and seek out Aboriginal histories and to develop trusted relationships that create space for both Aboriginal cultures and Western cultures.
It’s about openness to new ways of being, doing and communicating. Not imposing, but inviting. Taking the time to build meaningful partnerships together.
Tour guides with 65,000+ years experience
Reflections is proud to support Aboriginal-owned businesses to deliver amazing cultural experiences across NSW.
Walk, hike, or paddle alongside a local Aboriginal guide and see your holiday like never before, returning home with some unforgettable stories.
Who we are
Operating as a social enterprise and profit for purpose business, Reflections manages 39 premium accommodation locations and 43 community reserves on NSW Crown land. Any profit is reinvested in the more than 9,000 hectares of land that we manage on behalf of the people of New South Wales.
We are the only group of holiday parks that offer amazing day-visit destinations and maintain public recreation reserves for communities to enjoy. As many of our parks are off the beaten track in gorgeous rural settings or wild coastal areas, we understand the importance of sustainable regional communities and support local economies across NSW. Explore more about us here.
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A great team bringing a wealth of expertise, skills and knowledge in corporate governance, financial management, tourism, legal, environmental management and community engagement.
Meet the Steer Co, the team driving Reflections into the future.
We are proud of our people and our parks and even more so when their passion and dedication is recognised by the top industry accolades.
Park improvements are part of our plan to boost investment to enhance guest experiences, showcase regional NSW and support local towns, businesses and economies.