Aboriginal Business Procurement | Reflections Holidays

Growing Aboriginal businesses is at the heart of Reflections

Reflections is committed to walking alongside Aboriginal and Torres Strait Islander peoples. We’re building respectful, long-term partnerships that support self-determination, economic development, and cultural tourism across our holiday parks and local communities in NSW.

We welcome expressions of interest from Aboriginal and Torres Strait Islander-owned businesses that offer:

Cultural Tours & Experiences
Workshops & Educational Programs
Arts, Crafts & Merchandise
Bush Tucker & Native Food Experiences
Performances: Dance, Music, Storytelling
Cultural Consulting & Interpretation
Trade & Maintenance Services (building, electrical, plumbing, landscaping, cleaning, etc.)

We’d love to hear from you. Register online below and tell us about your business, what you offer, and how we can work together.

Why partner with Reflections?

Partnering with Reflections Holidays means gaining access to a broad network of over 40 holiday parks and nature reserves across New South Wales, offering a diverse platform to engage with thousands of travellers each year.

We are deeply committed to celebrating and sharing local culture, working hand-in-hand with regional communities to bring authentic, place-based stories and traditions to life for visitors.

By collaborating with Reflections, your organisation can play a vital role in shaping inclusive and welcoming visitor experiences that reflect the richness of our landscapes and the communities we serve.

Explore the strategic plan

Our vision

To genuinely walk alongside Aboriginal and Torres Strait Islander peoples, to listen, learn and create a shared understanding of their histories, knowledges and vibrant cultures — and promote this across our parks and communities.

Who we are

As the largest holiday park group in New South Wales, we proudly reinvest all profits into the 40 holiday parks, unique stays, and campgrounds we manage across the state's stunning coast and inland regions.

We’re also custodians of 45 community reserves covering over 9,000 hectares of NSW Crown land, caring for these special places on behalf of the people of New South Wales.

Reflections is Australia’s only holiday park group certified as a social enterprise—committed to doing business for good and collaborating with partners who share our values. Learn more about Reflections here.

Our 2030 Strategic Plan

Our 2030 Strategic Plan has an exciting vision to significantly boost regional tourism and economies with improved facilities, innovative accommodation, expanded nature-based attractions, local Aboriginal experiences, and more food and beverage offerings for guests. Our parks and reserves are perfect locations for nature-driven holiday escapes and we celebrate the unique natural environments we have the privilege to manage for the people of NSW.